Are you planning to hire these digital marketing services in India
Are you interested to create the digital presence of your business? Are you looking forward to
establishing your brand awareness and brand recognition? Here we have listed down some key marketing
trends for 2019 that you must not miss while branding your business. With the onset of 2019, digital
marketing services have also witnessed a more dramatic shift. Digital marketing services encompassing
search engine optimization, social media optimization, PPC, content marketing, email marketing, and
many more have been updated with some advanced strategies. There was a time when artificial
intelligence or visual search was not so much in demand, but these have been replaced with the latest
trends and strategies. Today's digital market is demanding a different picture.
1. Artificial Intelligence: There was a time when you have the option to avoid artificial intelligence.
Artificial intelligence incorporated in the website makes the search even faster than before, helps
the user with better interaction. AI analyzes consumer behavior and search patterns, utilize all the
data taken from all your social media platforms and blog posts. All these in a combined manner
allow businesses to understand how users or customers find their products and services. Certainly,
marketing gets even more easier with AI facility. Adopting this technique for your business will
not just enhance your business growth but also save your finance to a great extent.
2. Programmatic Advertisement: What is programmatic advertisement? Programmatic
advertisement combined with AI allows automating ad buying so that the business can target a
large potential audience very smoothly. For example, the real-time bidding or what you say,
auctions are the part of these auto ads. Such automation is highly effective. These accelerate the
conversions and lower the customer acquisition costs. This automatic advertisement is
dramatically changing the picture of digital advertising. In fact, the ads presenting in the U.S.is
expecting to be fully programmatic by 2020.
3. Chatbots: Chatbots is expected to play the most vital role in digital marketing this year. It is an AI
based technology that offers instant messaging, a real time chat effect, establishing a strong
customer-client relationship. Over 1.4 billion users prefer to interact with chatbots and is believed
that the amount will increase more by 2020. Reasons are many. For example, many users prefer to
use chatbots as they are responsive, give answers instantly, produces a chat history, and won't
allow you to lose patience. What you need to do is incorporate such chatbots in your web page so
that your visitors find it easy to interact with you.
4. Video Marketing: Video marketing are recently in high demand. People are getting more
attracted through videos than they were through graphic images. Several videos are getting posted
daily but among them the live videos are gaining more popularity. Youtube, Facebook, Instagram
are not just platforms to make friends but even to gain high engagement with video marketing.
Have you come across the 360 degree video content? They have recently become the craze for the
5. Social Messaging Apps: Social messaging apps such as Facebook Messenger, WeChat, Whatsapp
and so on, are entertaining the users at a high rate. For example, Facebook and Whatsapp have
about 1.3 billion active users.